"The Tipping Point" Review

I am a subscriber to Time Magazine.
I like reading Time because I feel connected to the world.
But I have found that after reading the weekly edition,
I have no time to read anything else.
So, I decided to take a break from it.

But I didn't want to take a break from reading.
So, I picked up a book my sister got me for Christmas:
"The Tipping Point" by Malcolm Gladwell.

Explaining how small things make big differences,
Gladwell defines the point in which trends become more,
Epidemics that seem to immerse culture.
These epidemics are supported by three types of people,
Along with other variables: Salesmen, Mavens, and Connectors.
Mavens know everything,
Salesmen convince everyone,
And Connectors tell everyone.
This book simply sheds light on important truths,
Truths that are rarely discussed outside of marketing meetings.
It explains that the news station you watch may affect how you vote,
That the neighborhood you live in affects what you wear,
That the smallest details in life actually have large affects in behavior.
And so I wonder: What small thing has shaped my behavior?
Or even what small thing has not shaped my behavior?

The most memorable proof presented in the book
Deals with New York's 90's Subway Culture.
Crime was rampant, graffiti covered cars, and people rarely paid.
If you haven't noticed, those conditions have significantly improved.
But it wasn't an increased presence in Law Enforcement.
It wasn't that all of New York decided at once to clean up the underground.
Instead, the New York Transit Authority made it a priority to clean graffiti.
Graffiti was the key to lowering crime rate, increasing subway revenue, and a cleaner underground.
Cleanly painted cars signaled that New York cared about public transportation.
Small things make a significant difference.

New York still has graffiti.
We all do.
But before each train leaves,
It is inspected, cleaned, and painted as necessary.
New York identified the "Tipping Point" that changed New York Transit for the foreseeable future.
I can only hope I can identify that point in my life.